Indian Talent Joins The Hello Group India Roster
Rapper Yung Sammy, singer Arma, and DJ Sixth Ocean sign global management deals.
By Letizia Giugliano
2 min readHuman-Edited, AI-Assisted
The Hello Group India, a joint venture between US-based entertainment company The Hello Group and Sony Music India, has expanded its artist roster with the addition of rapper Yung Sammy, singer-songwriter Arma, and electronic music producer Sixth Ocean. These recent signings, announced in October 2026, aim to build global infrastructure around each artist's unique cross-cultural appeal, reflecting a strategic approach to developing musical intellectual property and expanding their reach [Music Ally].
New Additions to THG India's Roster
The Hello Group India (THG India), which launched in June 2025, has added three new acts to its exclusive global management roster. These artists, Yung Sammy, Arma, and Sixth Ocean, represent diverse genres but share a common cross-cultural approach to their music. Their inclusion brings THG India's total artist count to over 20 in just over a year [Music Ally].
“Sammy, ARMA and Sixth Ocean have each built momentum in completely different ways, and that is exactly what makes these signings exciting. Our job is to understand what makes each artist exceptional and build the right global infrastructure around that.”
— Taylor Jones, CEO of The Hello Group
Diverse Artistic Profiles
Yung Sammy, born in Nigeria and raised in Delhi, is a rapper known for performing in Hindi. His debut album, One of a Kind, was released by T-Series in September and featured collaborations with Indian hip-hop artists like MC Square, Raga, and Wazir Patar. Hailing from Hazaribagh, Jharkhand, Arma is a multilingual singer-songwriter, rapper, and producer who primarily performs in English. He recently gained viral attention for his remix of Akon and Vishal-Shekhar’s 2011 Bollywood track ‘Chammak Challo,’ which T-Series officially released last month. Mumbai-based Sixth Ocean is a melodic house and techno DJ and producer who has opened for Eric Prydz and received recognition from John Summit. His last single, ‘Kraken,’ was released in 2025 via Captive Soul, a label founded by Ukrainian electronic music artist Korolova [Music Ally].
Global Strategy for Creative Talent
The Hello Group India's strategy focuses on understanding and nurturing each artist's unique qualities to build a tailored global presence. Taylor Jones, CEO of The Hello Group, stated, "Sammy, ARMA and Sixth Ocean have each built momentum in completely different ways, and that is exactly what makes these signings exciting." He emphasized the company's role in creating the right global infrastructure for each artist. For Yung Sammy, this involves tapping into his potential for wider appeal through international collaborations, particularly with African artists from the UK and across Africa [Music Ally].
Expanding Portfolio and Market Reach
The new signings further diversify THG India's rapidly growing artist portfolio. The roster already includes established names such as playback and pop singers Jonita Gandhi and Arjun Kanungo, producer Abhijit Vaghani, pop-rock band ONEmpire, and girl group WiSH. While rapper Raja Kumari, an initial signing, has since moved to Cornerstone Music, the continuous expansion of THG India's roster underscores its commitment to fostering diverse musical talent and extending its global footprint [Music Ally].
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