Effective Positioning: Make Your IP Law Firm Compelling – Part II
In our last article, we discussed the importance of developing a unique and compelling position in order to effectively implement an IP public relations campaign.
Tag: value
Effective Positioning: Make Your IP Law Firm Compelling – Part I
The first step in implementing an effective IP public relations campaign is to develop distinct and compelling positioning.
Amplifying your IP team’s value through increased awareness and credibility
Sophisticated businesses have recognized the value of IP for some time now. IBM, Intel andMicrosoft have made billions of dollars in licensing fees.
Leverage a Communication Strategy to Elevate IP’s Value
For most organizations, intellectual property is the most valuable asset they own. I’ll say it again. IP is the most valuable asset they own.
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