Effective Positioning: Make Your IP Law Firm Compelling – Part II
In our last article, we discussed the importance of developing a unique and compelling position in order to effectively implement an IP public relations campaign.
In our last article, we discussed the importance of developing a unique and compelling position in order to effectively implement an IP public relations campaign.
The first step in implementing an effective IP public relations campaign is to develop distinct and compelling positioning.
Sophisticated businesses have recognized the value of IP for some time now. IBM, Intel andMicrosoft have made billions of dollars in licensing fees.
For most organizations, intellectual property is the most valuable asset they own. I’ll say it again. IP is the most valuable asset they own.
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2017 – 2025 The Patent ™ Director Giovanni Sapere
The Patent ® Newspaper registered at the court of Salerno with n.42019. Editor-in-Chief Giovanni Sapere | Copyright 2019 © Creatiwa Studio S.r.l. Publisher | All rights reserved | For advertising: Creatiwa Studio Sr.l. Head office Via privata del Gonfalone 3, 20123 Milan | Registered office: Via Scavate Casse Rosse snc – 84131 Salerno | Tax code, VAT no. 05675660657 Registration with the Register of Companies of Salerno REA SA – 465001