For the 35th anniversary of the world’s most famous plumber, Nintendo is packaging a memorable experience for gamers and Japanese console enthusiasts. Along the lines of Pokémon Go, Nintendo is launching Mario Kart: Home Racing, creating a blend of the real and virtual world.
How to make use of Augmented Reality
To enjoy the Augmented Reality experience, the user must connect the free software available on the Nintendo store to the kart via a QR Code. At this point, you can download the tracks to race on. Included in the package, the player will place 4 cardboard doors in the most appropriate corners of the house, thus drawing his virtual route.
Mario Kart:Home Racing is able to reproduce in reality the purely virtual racing dynamics, with sensational effects on the actual gameplay. But before you start playing, the Exploration Mode allows you to become familiar with Augmented Reality. In addition to the Custom Race mode, the game features a number of equally interesting modes. In fact, the Grand Prix mode as well as the Multiplayer mode promises to deliver an equally exciting experience. There are 4 speed levels to complete it: starting from 50cc and 100cc, advancing in single mode, you can unlock 150cc and 200cc modes.
Available from next 16 October for €109.99, Nintendo has used Augmented Reality in an exemplary manner. By building a parallel world superimposed on the real world, the unusual spin-off of the famous racing franchise allows you to structure and live memorable sensory experiences on customised circuits built in-house.
Content and customisation: the winning key to AR
Now, it’s clear that one of the goals for developers is to customise the gaming experience. Indeed, the creation of a customised experience is the condition for Augmented Reality to unfold its positive effects in terms of brand experience and brand loyalty.
Doubts remain regarding the sensitivity of the kart and its behaviour on the various types of floor. To ensure that the experience in Augmented Reality is successful in terms of brand reputation and experience for the target, the commercial offer in terms of content can only be of a high level.
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