The new editorial format dedicated to the Champion of Tavullia
“Da Zero A 46” is the name of the officially licensed interactive collection dedicated to the nine-time world champion Valentino Rossi. The collection celebrates, through the use of AR technology by MoreGlobe, the highlights of the Doctor’s 25-year career, from victories to the most iconic overtakes, from celebrations to the most extravagant choreographies.
The project is the result of eight months of work by the team of Salerno-based startup Creatiwa Studio. A production that sees 60 interactive contents in 165 maxi stickers, an album whose paper weight and soft-touch plasticized cover stand out. In Augmented Reality, various contents have been created, from interactive videos to three-dimensional models, including Valentino’s winning motorcycles.
The 3D models that come to life in the publication, made with great care, are easily retrievable through the MoreGlobe app. In fact, by framing the relative interactive cards with the Smartphone camera, the fan can live an extraordinary experience retracing Rossi’s history, from the beginning of the 125cc and 250cc world championships, to the MotoGP world championships, from the birth of the Ranch and the Academy to 4 wheels.
SKY: “It’s clear from the first glance that “Da Zero a 46” is something different from the usual collectible sticker album.”
MOTO.it: “t would be reductive to talk about a sticker album, because the novelty of the proposal lies in the choice to expand the experience, making it immersive through the augmented reality created by Creatiwa Studio using the MoreGlobe platform.”
MOTOSPRINT.it: “A cutting-edge project thanks to MoreGlobe technology, a platform dedicated to augmented reality.”
The real innovation lies not only in the possibility to interact with the printed product, but also in the functionality of the MoreGlobe platform based on patented algorithm. The application in fact, guarantees an important stability of contemporary connections to the system, and it is therefore possible to make interactive the specially marked Cards, to relive all the deeds of the Italian champion in AR.
MoreGlobe announces the arrival of other important similar productions, in Spain with the club Atletico Madrid, and in Italy with other famous sport characters and clubs, but the real mission that the Italian startup has proposed, is to generate the culture of augmented reality through innovative products and services.
Project : www.dazeroa46.it
Editorial company: www.creatiwa.eu
Augmented Reality company: www.moreglobe.com
